Since June 2012 Google recommends responsive design to ensure the consistency of user experience across all devices.
The February 26 Google announced on its blog:
“From April 21st, we will be extending the use of mobile compatibility as a ranking criterion. This change will affect mobile searches in all languages around the world and will have a significant impact on our search results. This will make it easier for users to get quality, relevant results that are optimized for their device. ”
Is this bad news? Will the Internet change?
Yes … but it rather suits the users. What’s more unpleasant than arriving on a site where you are blocked by an ad, having trouble navigating a pop-in badly set or having to put on your magnifying glass to hope to see the content!
The update of April 21
This update directly impacts the search results of a search launched on mobile devices .
A site that does not allow optimal navigation from a mobile device does not receive the Google “Mobile-Friendly ” label .
To define a site can receive the label “mobile site”, Google is based on 2 criteria:
- the loading speed,
- the user experience.
A priori, it is rather the second criterion which prevails for Google. However, slow loading is frustrating for users.
There are 3 ways to have a Mobile compatible site: responsive design, mobile site with specific URL or dynamic serving.
The choice of the implementation of the technical solution depends on the customer context and the type of content that it wishes to serve to its user in a mobility situation.
To date, Google still recommends responsive design .
According to a Yooda infographic, 64% of sites in France are not ready for mobile .
Even if getting the “Mobile Friendly” label is not your priority today, it’s likely to become faster than you think. Indeed, traffic from a mobile is growing steadily and growing.
So, if your site is mobile compatible, check that you’ve got the label and if it’s not yet the case, make it one of your 2015 priorities!
Google provides you with tools to test your sites :
- Mobile Accountability Test: https://www.google.com/webmasters/tools/mobile-friendly , allows you to simply check if your site is mobile friendly.
- Loading Speed Test and User Experience with Google Speed Page: Google assigns a score of 1 to 100 and identifies areas for improvement.
- Mobile ergonomics test with the “Mobile Usability” tab of Webmaster Tools: to identify ergonomic errors.
See you soon !